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Strategic stakeholders
04 — STRATEGIC STAKEHOLDERS

the team

Alexandre Santamaria
AS
Alexandre SantamariaCEO · F&B Strategy

Founded AWARE Hospitality 6 years ago — global leader in lifestyle F&B strategy advisory and concept creation. Recent projects: Raffles Hotel Lake Como, Four Seasons Hinitsa Bay, Ennismore Dubai, Savoy London, L'Aventure Members' Club Paris, Thompson Hyatt Rome, Nobu Marrakesh, Oberoi Mayfair, Aethos Shoreditch.

AWARE Hospitality founderRaffles · Four Seasons
Dinos
DN
DinosMusic Director · Studio Lead

French rapper, music producer, writer. Recording studio expert. Three platinum/double-platinum albums: Taciturn (2019), Stamina (2020), Hiver à Paris (2022). Curates the AJ Records studio programme and emerging artist selection.

1B Spotify streams105M YouTube views
Michael 'Mikey J' Asante & Kenrick 'H2O' Sandy
BB
Michael 'Mikey J' Asante & Kenrick 'H2O' SandyChoreographic Residency — Boy Blue

Co-founders of Boy Blue dance company. Choreographers and music composers. Olympic Games opening ceremony, London 2012. Residency at the Barbican since 2007. Lead the breakdance and choreographed show programme at AJ Records.

Olympics 2012 opening ceremonyBarbican residency since 2007
Josephine Garreau
JG
Josephine GarreauHospitality Operations Partner

Owns two established Mayfair operations: Mister Nice (80-seat restaurant + cocktail bar, private dining room, all-year terrace) and Nikita (members-only, 100-seat lounge with entertainment, cocktail bar, cigar lounge launching June 2026). Both on Davies Street, heart of Mayfair.

Mister Nice (Mayfair)Nikita (Mayfair)
Alex Jordanov
AJ
Alex JordanovAdvisor · Cultural Strategy

Co-founder of the iconic Radio Club LA with rapper Ice-T. The eponymous comic book — owned by every hip-hop lover — tells the true story of the club. Director of 'The Game: From The Street To Wall Street' featuring 50 Cent, Chuck D, Lyor Cohen, Grandmaster Caz, Melle Mel.

Radio Club LA co-founder w/ Ice-TFilm producer
Aeon Manahan
AM
Aeon ManahanCo-Founder · Hipgonisis Music Group

Co-founder of Hipgonisis Music Group. Music producer, and songwriter with credits spanning internationally famous artists and major brands worldwide. Long-time creative partner of Gordon Cyrus since 1992 when he signed to Breakin Bread Publishing.

Hipgonisis Music Groupluvlab.io
Gordon Cyrus
GC
Gordon CyrusCo-Founder · Hipgonisis Music Group

Founder of Luvlab and co-founder of Breakin Bread Label, Studios and Publishing. Music producer, songwriter, sound engineer and music video director with credits spanning internationally renowned artists and global brands.

Hipgonisis Music Groupluvlab.io
AWARE HOSPITALITY · RECENT PROJECTS

global leader in lifestyle F&B

Raffles HotelLake Como
Four Seasons ResortHinitsa Bay
EnnismoreDubai
Thompson HotelRome
L'Aventure Hotel & Members' ClubParis
Savoy HotelLondon
Loulou RestaurantMayfair
La Petite MaisonGlobal
Formula 1Jeddah
Nobu HotelMarrakesh
St James Albany HotelParis
The Roof Gardens Members' ClubKensington
Aethos Hotel & Members' ClubShoreditch
Oberoi HotelMayfair
CLIENT PORTFOLIO
La Petite MaisonFour SeasonsBagatelleEnnismoreBain CapitalLimestone CapitalJumeirahSavoyFairmontBeaumarly (Costes)Katara HospitalityOakley CapitalLoulouRafflesPuente RomanoOMNAMMohariNobu Hospitality
THE OPPORTUNITY

become a founding partner.

Co-own the brand, the club, the label and all its diversified businesses. Benefit from long-term expansion upside. Contribute to programming and curation. Access a network of artists, creators, and tastemakers. Align with a culturally relevant, high-growth concept. Join AJ Records at inception.
Get in touchRead the concept